Cookies and other technical information
Xelevated Brands Limited, Warner Bros. Entertainment UK Limited and Warner Bros. affiliates, its third-party service providers, and trusted partners send "cookies" to your device or use similar technologies to understand and enhance your online experience with us and through our advertising and media across the Internet including on Social Media Sites, mobile apps, and video games.
Managing cookies and other technologies.
These cookies are required to enable core site functionality
Strictly necessary cookies or similar technologies: They are essential in order to enable you to move around our sites or apps and use its features, such as accessing secure areas. Without them, services like enabling appropriate content based on your type of device cannot be provided.
Performance cookies or similar technologies: They collect information about how you use our sites, apps, and games, so that we can analyse traffic, understand users' interactions, and improve the site, app, or game. For games, these technologies collect information about your gameplay, including accomplishments, use of features and other in-game activities. We may use third party service providers such as Google Analytics for this purpose who may use their own cookies or similar technologies. You can find out more information about Google Analytics cookies here: developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage . To opt-out of Google Analytics relating to your use of our sites, you can download and install the Browser Plugin available via this link: tools.google.com/dlpage/gaoptout?hl=en .
Functionality cookies or similar technologies: They allow our sites or apps to remember choices you make (such as your user name, or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.
These cookies are used by advertising companies to serve ads that are relevant to your interests
Social media cookies or similar technologies: They are used when you share information using a social media sharing button or like button on our sites or apps, or when you link your account or engage with our content on or through a social media site such as Facebook, Twitter or Google+. The social network will record that you have done this. This information may be linked to targeting/advertising activities.
Advertising cookies or similar technologies: Some of our sites or apps may use a third party advertising network, or WarnerMedia/Warner Bros. affiliates, to deliver targeted advertising. They may also have the capability to track your browsing across sites, apps and Social Media Sites.
We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.
See the Your Choices section below to learn how to control data collection for certain purposes. Please note that you can disable the cookies used in our sites, except where such cookies are merely technical and are necessary for the site to work properly. In order to set your cookie preferences, please click on the Privacy Settings/Cookie Preferences button on our site.
For more information about interest-based advertising on your desktop or mobile browser, and your ability to opt out of this type of advertising by third parties that participate in self-regulatory programs, please visit Your Online Choices and/or the EDAA Self-Regulatory Initiative for Online Behavioral Advertising. Please note that any opt-out choice you exercise through these programs will apply to interest-based advertising by the third parties you select, but will still allow the collection of data for other purposes, including research, analytics, and internal operations. Please note that you can express a preference not to receive tailored, third party marketing messages on a service or app. In this case, advertising may still be displayed on a service or app, but this will not be tailored.
You can have more options depending on your mobile device and operating system. For example, most device operating systems (e.g., iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices) provide their own instructions on how to limit or prevent the delivery of tailored in-application advertisements. You can review the support materials and/or the privacy settings for the respective operating systems to learn more about these features and how they apply to tailored in-app advertisements.